Honden Happiness

Honden Happiness (‘honden’ is ‘dogs’ in Dutch) is a webshop that exclusively sells products for dogs. I enjoyed making this cozy and friendly design. Many online stores feel chilly these days, just black on white and images. That’s why I chose pleasant shapes and colors, like shades of brown instead of gray. And I hid some pawprints. It was also important not to overload the user with information, so important information is kept in dropdowns. Nearby but out of the way.

For a new online store like this a good first impression is important, and I think customers will return for the fun but clear vibe.