Honden Happiness

A cozy online store design that feels local. All for dogs and their owners.

Honden Happiness (‘honden’ is ‘dogs’ in Dutch) is a webshop that exclusively sells products for dogs. I enjoyed making this cozy and friendly design. Many online stores feel chilly these days, just black on white and images. That’s why I chose pleasant shapes and colors, like shades of brown instead of gray. And I hid some pawprints. It was also important not to overload the user with information, so important information is kept in dropdowns. Nearby but out of the way.

For a new online store like this a good first impression is important, and I think customers will return for the fun but clear vibe.

© Mike van Putten

  • Skills Interface Design, Web Design
  • Software Figma

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